Geraldine Ridaura Schumacher of Holy Matcha

“You have to choose your hard. You can live with the consequences of not wanting to do the work, it’s hard facing that, but it’s also hard doing what you have to do to achieve your dreams to get to that hustle. Everything will be hard, but you have to choose your hard and own your hard. My hard is that I love the hustle, the hustle is in my blood. People won’t understand you, but the life of an entrepreneur, only another entrepreneur could understand it. As long as you’re an entrepreneur, we all speak the same language, you don’t need to apologize or explain yourself because we’re right there with you.”

— Geraldine Schumacher

TUNE INTO THE PODCAST HERE

In this episode of The Coffee & Convos Podcast, we chat with Geraldine Schumacher, Founder of Holy Matcha, the first matcha cafe in San Diego. We chat about her inspiration opening up Holy Matcha, how she infuses her Mexican culture into her business with the cult-favorite drink, the Matcha Horchata, being resilient through the challenges of owning a business and embracing the chaos, and what’s in store as she celebrates 3 years in business!